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avatar for Nedret Sahin

Nedret Sahin

Mad*Pow
Senior Experience Designer
For Nedret, humans are the best part of human-centered design. Her fascination with people and their behavior led her to experience design and strategy, a perfect fit for her endless curiosity and desire to learn.
 
Nedret comes to Mad*Pow with a B.S. in Marketing, Information Design and Corporate Communication & Psychology from Bentley University. That may sound like a mouthful, but for her, it’s all about understanding people and how they interact with the world. While getting her degree, she took an internship back home in Istanbul, Turkey that started her search for tougher challenges and passionate team members. Now she calls Boston home, where she’s discovered her love for working with mission-driven organizations through projects with Harvard Library, the Commonwealth of Massachusetts, and others. Since moving to the States, she’s worked on projects for both city and state government, higher education, associations, foundations, financial services and healthcare.
 
Nedret throws her energy fully behind everything she does, but that doesn’t stop her from completely unplugging sometimes. Her description of a perfect day off leaves us feeling refreshed: no alarm clock, nowhere to be, and the smells of sea salt, sunscreen, and cocoa butter.

Get to know Nedret:

Q: What do you enjoy about the work you do?
A: I love working with incredibly competent and thoughtful colleagues. I enjoy how unpredictable people are. Especially when doing research and strategy work, I like digging into the underlying 'why' and finding the right framework to tell stories that will resonate with and move people. 
 
Q: What gets you most fired up in terms of a technology, tool, trend, or advancement?
A: The more technology can emulate real human interaction, the more excited I get. I also enjoy seeing mental health become less taboo of a subject to talk about at work. My hope is that the pandemic creates more self-aware people that value flexibility and autonomy. Fingers crossed... 
 
Q: What is the biggest obstacle you face in your line of work?
A: I've spent my working adult life thinking that my work is supposed to provide me purpose. It's especially easy to get purpose and occupation entangled when you enjoy what you do like I do. But I've been learning that I don't have to look to my job for fulfillment. It can be nourishing but doesn't have to be the whole meal.    
 
Q: What would you tell your younger self?
A: I would tell her that it's great that she wants to study psychology — and that becoming a professor is not her only job prospect! Understanding human behavior is a fundamental skill that can lead to a well-paying and fulfilling job. Trust and honor your interests and instincts.
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