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avatar for Liz Possee Corthell

Liz Possee Corthell

Mad*Pow
Experience Strategist
Liz got into the world of design because she had a passion and desire to improve the world. She began by studying environmental design and social sustainability at the University of Massachusetts, then moved on to earning her MFA in industrial design at Savannah College of Art and Design. While there, Liz worked on a wide range of projects from redesigning a wheelchair, to designing a health app for postpartum mothers. For her MFA project, she created an empathy toolkit that allows designers to better communicate with users dealing with mental illness.

Her career thus far includes an enviable client list: HP, Disney, Snap-On, FedEx, Intel, Whirlpool, and Genentech.

“My favorite moment in design is the moment right before synthesis, when you have a huge pile of research, quotes, observations, touch points, etc., all waiting to be turned into something magical. It’s an intimidating part of the process, but there’s nothing I love more than a huge mess of post-it notes and sketches ready to become real.”

When she’s not working, Liz can be found on her roller skates. She says that there’s nothing better than experiencing the city, a rail trail or a beautiful park on eight wheels. She’s been sewing since middle school, and she loves all crafts that involve fabric, felt, thread and yarn.

Get to know Liz:

Q: What do you enjoy about the work you do?
A: I most enjoy the quick, adaptive nature of experience strategy, and how embracing ambiguity can feel chaotic, and exciting all at once. 
 
Q: What gets you most fired up in terms of a technology, tool, trend, or advancement?
A: The thing that gets me most fired up is seeing how futures thinking is becoming more prominent, and more people are thinking about the future than ever before. Living through the COVID-19 pandemic has us all well primed to think harder about what type of future we want to be living in. I'm excited to see clients asking these same questions, and helping them navigate how to turn the things we do today into actions we can be proud of in the future. It's never been a more exciting time to be a strategist, and in the business of thinking about the future. 
 
Q: What is the biggest obstacle you face in your line of work?
A: Currently, in facilitating workshops remotely, I really miss being able to read the energy of a room, and get energized by people's ideas, jokes, and laughter. Remote workshops have been really successful- but I miss the excitement of a room full of people. 
 
Q: What would you tell your younger self?
A: I would tell myself that- even though you're nearly 6' tall, it's ok that you're bad at basketball! One day you'll be able to help someone pick up items from the top shelf a grocery store, and that will be way more gratifying!
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