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Alex Schmelkin

Chief Marketing Officer
As Unqork’s head of marketing, Alex oversees strategic partnership development and marketing initiatives, and also plays a key role in product development and customer experience efforts.
Alex is an impassioned digital leader who has been helping companies build their businesses online since 1994. Prior to joining Unqork, Alex was Founder and CEO of Cake & Arrow, an award-winning customer experience agency that focuses on the insurance and e-commerce industries. Cake & Arrow clients include MetLife, Prosight Specialty Insurance, Citigroup, Bose, and Saks Fifth Avenue.
Under Alex’s leadership, Cake & Arrow led the implementation of MetLife’s first-ever direct-to-consumer, all-digital auto & home insurance platform, MyDirect, which was awarded by Forrester as an innovator in the digital auto insurance space.

Alex has won numerous industry awards, and has even been recognized by AdWeek in November 2016’s Young Influencers edition. His former agency is a three-time recipient of IMA’s Agency of the Year award. He’s also been featured in national and trade press, including The New York Times, Insurance CIO, AdWeek, and Inc. Magazine.

Alex speaks at Internet Retailer, TEDx, and other industry conferences on topics ranging from customer experience and e-commerce to digital transformation and technology ethics. Before starting Cake & Arrow, Alex founded Davanita Design, a web-based firm acquired by Avatar Technology in 2000.
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