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Thursday, October 22 • 11:40am - 12:05pm
Keynote: The Business of Moving Others: Using the Science of the Mind to Induce Behavioral Change

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A major goal of managers and companies is to induce behavioral change. We want to influence the actions of our clients, employees, colleagues in positive ways. But are we using the right tools? In this presentation Tali Sharot demonstrates that by relying on empirical findings from the behavioral sciences we are more likely to have an effect on peoples’ beliefs and actions. Tali uses her own cutting edge science to highlight the power of providing positive information over tactics that involve scaring people into action. She explains how we can use innate human biases (such as the tendency to conform) in subtle ways to nudge people in the right direction, which biases are universal and which differ with culture, gender and age.

avatar for Tali Sharot

Tali Sharot

Professor of Cognitive Neuroscience, University College London
Tali Sharot is a Professor of cognitive Neuroscience at University College London where she directs the Affective Brain Lab and a visiting Professor at MIT. She combines research in psychology, behavioural economics and neuroscience to reveal the forces that shape our decisions... Read More →

Thursday October 22, 2020 11:40am - 12:05pm EDT